visual media

Buenos Aires: The city of looking up

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What is it about the rooftops in Buenos Aires? Welcome to the city of looking up.

For a metropolis that’s so compartmentalized, the skyline is enchantingly cohesive. Walking the streets, you never know what to expect. One moment you’re passing stone porticoes and neoclassical scrollwork, walking cobbled streets dappled by the boughs of great sycamores.

The next, it’s like you’ve stepped into the opening scene from Pretty Woman.

Dog poop, street food, spontaneous conga lines are all within the natural order of an afternoon stroll. It’s a hurricane of sensation. Who will I run into on the way to work? Emma Watson or Gorge, the homeless troubadour who haunts the subway and my dreams?

But up above the hum of city life, things make sense. The complex unpredictability is quelled just long enough for you to form an attachment to the present moment and revel in the awkward hilarity of your day.

Like a story written in watercolors, your removed from reality just enough to see things clearly.

Do we dream differently on the trail?

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According to the Dream Dictionary, travel plays a significant role in our dreams. Places we’ve been, places we’d love to go, and places we’ll never go. But what if we are already out there traveling?

Three weeks before leaving Sydney, my dreams took a sharp turn. Waking drenched in sweat, I would feel the passionate, mind-bending visions coiling around me.

Radioactive monkey-spiders. A talking dog, that also plays the harmonica. Jimmy Fallon trapped inside the body of a mongoose.

After 2 years living abroad, I was preparing to quit my job, pack up my life, say goodbye to a continent of friends, and take off on a grand Trans-Siberian journey. Outwardly, I was tranquil, collected, primed. Inside, my soul was screaming out like a canary snatched from a windowsill and sling-shot into Narnia.

Traveling brings thrill, passion, adventure, romance, and inspiration into our lives – but it also brings risk and uncertainty. Fortunately, we have dreams that allow us to process the complex emotions and disabling fears that we’re unable or unwilling to contend with in our waking lives.

For me, interpreting my dreams in those precarious weeks before and during my travels enabled me to process the colossal changes and uncertainty. I found that ‘angry monkey spiders’ turned out to mean-I don’t like packing. But should stop avoiding it.

Then mongoose Jimmy Fallon actually had a lot of useful information on how to make friends in Russia.

Some scientists believe that dreaming is the same state of mind that schizophrenics experience. It’s an environment where all our wildest passions can explode to extremes we would never conceive of in reality; and it feels great.

By this logic, our “nightly madness” clears the cobwebs of doubt that inhibit us from expressing ourselves fully and listening to our souls guidance. Tally ho!

 

Saying goodbye.

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The first thing we are taught in this world is how to say hello, but nobody ever teaches us how to say goodbye.

I am not talking about waving to your kindergarten teacher as you cross the hallway to the first grade classroom. Or the way you feel when your older brother goes off to college for the first time. I am referring to the soul shuddering farewells that shift the polarity of your known identity. The kind of partings that make you question all the decisions you’ve ever made in life.

Crouching beside my fourteen-year-old dog, her milky eyes teemed with liquid trust. Steeling me with her caramel gaze, she took no notice of the suitcase by the door. I cradled her silver muzzle between sweaty palms, trying to strike a balance between denial and an overwhelming appreciation for all that she is.

This is the kind of goodbye I’ve encountered from the moment I left for Australia, two and a half years ago.

Travel-hungry expats understand this kind of raw reality better than anyone, as by the nature of travel we find ourselves meeting and parting, perhaps forever, from a multitude of exceptional people. But what do you do when these periphery encounters become a significant part of your life?

After several years living and working abroad, I find that there is no such thing as goodbye. You can’t produce an equation or cook up a recipe to soothe an ethereal sense of loss. If you could, I feel that would be doing a great disservice to all you have known and experienced.

While time, space, and the waking world may separate us from the people and things that we have known and loved in the past, they are never truly dislodged from us once embedded.

Goodbye is a graveyard that I spend life speeding by, only glancing at from the heated seats of my volvo station wagon. But every now and then I have to pull the car over, stop the engine, and take a saunter through the old parts of myself.

Greeting others is one of the most beautiful tokens of social expression and the true goodbye is an eternity of hello’s to the past.

 

Battling unemployment in the digital dimension

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unemployment!

“She needs me now but I can’t seem to find the time.  I’ve got a new job now in the unemployment line. And we don’t know how we got into this mess, it’s a god’s test, someone help us cause we’re doing our best.”

With an increasingly unstable world economy, the lyrics from the Script’s 2012 chart-topping hit have never rung more true.

According to a recent study conducted by Rutgers University in the United States, less than half of all 2009 graduates secured a full-time job within a year. Of that percentage, only half of these lucky hires reported satisfaction in their role.

That’s roughly 90,000 people struggling with unemployment and career dissatisfaction.

Experienced professionals are constantly forced to seek below their level, squeezing newbies out of the value-chain altogether.

The question stands: As a job seeker, what can you do to elevate yourself above a cess pool of stagnant talent?

What many people don’t realize, is that applying for jobs is now only one per cent of the battle. With the rise of the digital dimension, the tools now exist to self-promote your most valuable commodity; you.

Networking

The internet is a resource, not a solution. Job seeking professionals should use it as a tool to engineer genuine, real-world relationships rather than treating it as the means to an end.

After over a decade of polls, CareerXroads’ ‘Sources of Hire Survey‘ continues to show referrals as the primary hiring source across all industry sectors. Employers want to know as much as possible about potential candidates, including who you know and who else values you as a commodity.

Likewise, networking opens the door to jobs that have not yet been posted or may never be formally advertised. There is a whole volcano of sneaky career opportunities smoldering under the radar of main-stream recruitment.

Social Media

Most job seekers don’t bother to develop an online identity and feel that social media doesn’t apply to their industry. But the truth is, social media is multilateral.

At the end of the day, professional success comes down to one thing; confidence. If you don’t show any self-interest, why should anyone else? An active social media presence shows confidence in your skills, confidence in your industry, and  most importantly, confidence in yourself.

By posting examples of your work, re-tweeting industry news, blogging about your latest triumphs, you are providing tangible proof of your dedication and enthusiasm for what you do.

When your application eventually lands on their desk, employers will notice and applaud your multidimensional commitment.

The Direct Approach

The email inbox is where all good job opportunities go to die.

From the instant you click send, that email turns into Nemo, the clown fish. If you don’t follow it up with hyperactive persistence, an ocean of carnivorous sea creatures will descend to swallow your dreams whole. Not exactly, but close enough.

With today’s digital hiring procedures, HR in-boxes are flooded with hundreds of emails. Often you will never receive a reply. I have been told by several interviewers that I would not have been considered, had I failed to follow up.

Additionally, stalking businesses through social media portals is not only a good idea, it is expected. The editor of a magazine asked me in an interview, “have you liked us on Facebook yet?” Of course…

The Glory of LinkedIn

God help you if you are not on linkedIn.

As one of the most commanding social media networks, LinkedIn allows companies to pool their prospects within a single platform. Most importantly, it facilitates conversation between all walks of business.

By merging my Facebook friends with my account, I was shocked by the people I was suddenly connected to.

This is how I came to connect with Michael Lohan, the unfortunate brother of the drug slugging sensation we all know and probably don’t love. I can’t wait to harness that resource.

The Way Forward

The biggest mistake first-world entrepreneurs make is to view digital platforms as the soft copy extension of the CV. While a CV is a static, inactive slab, your online identity is a calico cat; purring your animated message to a pliant pool of potentials.

In a global professional climate where value is measured in eminence and billion dollar ideas are a brain-fart away, we all have to work a little bit harder to promote the unique within ourselves.

The next time you find yourself second-man down in an interview line up, log in, link up, and look sharp!

Inspiration attacks with Titanic force

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My favorite comedian Jack Handy once said, “I hope some animal never bores a hole in my head and lays it’s eggs in my brain, because later you might think you’re having a good idea but it’s just eggs hatching.”

Good for you, Jack, for figuring out how to put what that feels like into words.

Have you ever walked into an art gallery or seen a really good film and thought “Why didn’t I think of that first?”

It’s the schizophrenic rush of inspiration, the feeling that the demonic heat of your own creative potential might actually set you on fire.

And then you see the gelato shop across the road and the idea that was so fresh and clear in your mind crawls back to the larval sack of ambivalence from whence it came.

For me, this moment came yesterday after watching Titanic for the 10,000 time.

Although many fans ‘abandoned ship’ in an effort to distance themselves from the poisonous haze of romantic stereotypes and pre-teen obsession, my loyalty has never wavered.

Before Titanic, nobody had the tools to communicate the shock, terror, and devastation of this infamous night. By definition, history is removed from our sense of reality and is therefore inaccessible.

Since April 14th 1912, people have relied on written accounts and imagination to connect with the horror of this legendary disaster.

Then came James Cameron’s Titanic, a sensual tsunami that allows people to experience the sinking for themselves through the eyes of authentic, relatable characters.

The story is communicated with such flawless accuracy, counting a plot laced with faithful depictions of true passengers.

The stark class differences and political dissension of the era are meticulously represented in every dialogue. The boundary between present and past is shattered for 194 minutes.

All I can think is, why didn’t I do it first? Never mind that I was 10.

If content is king, images are the crown jewels

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It seems that every day there’s another groundbreaking social media tool to play with, but when it comes to selling a brand, pictures pack the punch.

According to a review of the top 10 Facebook brands by marketing analytics company Simply Measured, photos are liked 200 per cent more than text updates and videos are shared 1,200 per cent more than links and text posts combined.

Instagram, purchased by Facebook in September of 2012 for more than $700m, holds strong as the worlds fastest growing social media platform. The site has more than tripled in growth in the last 12 months alone, exploding from 30m to 100m active users.

The question is, do you want your page to engage?

Interacting with your market audience

The most important side of social media is participation and in the right hands, photo-centric tools are the best way to interact with an audience. The truth is, people love taking photos as much as they love looking at them!

By encouraging users to join in the fun with their own snapshots, you invite creativity and quirkiness into your brand while spreading your message at the same time.

So what’s the secret to saddling this superpower?

Number one, get creative. Nobody wants to see 15 photos of the same thing from the same angle with the same filter. It’s almost as bad as those girls posting pouty-face pucker shots; the only way to distinguish one frame from the next is the subtle shifting of her snaggletooth.

Second, use hashtags with every post! Tags give your brand a sense of reliability and promote community engagement, the bread and butter of social media success. Your consistency has a snow ball effect, as photo prowlers pounce on your dependable messages.

Last, use photos that are REAL. Authenticity is the true power behind online images and instead of chasing photos airbrushed to infinity, users will target your brand because it represents something believable…and therefore, achievable.

Online dating: Social media at its best…and worst

For proof of visual impact, one has only to look to online dating.

Tired of the game and keen for a new way to entertain myself, I decided to give it a shot. In addition to scoring some good stories, I learned that setting up a dating profile is not all that different from any good social media strategy.

Marketing your brand is all about constructing a positive image that stands out among the crowd and is faithful to who you are. Guys trolling through matches need a reason to click, just like any consumer reviewing a product.

I learned quickly that being redundant and cliche is critical to avoid. Are you using the same vanilla opening lines as every other guy? “So, I’ve never tried online dating before, but I guess I’ll give it a shot, here goes.” We don’t need to hear your inner monologue, cut to the chase.

The real shocker was, despite a general effort by most to appear humble and objective, the pictures people chose to represent themselves spoke 1000 fold louder than the rest of their profiles. And God help you if you had no photo at all.

Call me conceited, but when deciding whether to meet a guy, I certainly steered clear of shirtless-selfie guy and dribble-faced drunkard. And let’s not forget all the ways we can be cliche through photos, thanks Freddie Prince Jr.

After all, what photo you choose to market your brand says a lot more about you than just what you look like!

Prolonged engagement

Give those photos some mojo because in addition to the interactive originality visual media infuses into the social media matrix, they hold attention longer and stronger. The explosive development of Pinterest, a site that allows users to accumulate a cyber-collage of visual content, is shocking marketers with users averaging 97.8 minutes per use.

Studies have shown that posts on the site are generating far more traffic than social media giants Twitter, Stumbleupon, LinkedIn and Google+, making it one of the most influential social media platforms of all time.

Unlike with text, consumers are not simply skimming content, but actually slowing down and submerging themselves in a headspace that engineers long-term connections.With a more organic feel than text, visual media is dominating the communications frontier because seeing is believing.

The images shared time and time again are the ones that hit a nerve with people, evoking emotion and tapping into a sense of humanity. Maybe that’s humour or inspiration, sadness or a rush of adrenaline, but as I learned in my brief foray into internet dating, you get a lot more out of an image than just what you see.